FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
Designed by Labinovation
FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
Designed by Labinovation
FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
FNB Labinovation worked closely together with Grid Worldwide to reposition FNB (VBS) segment and instigate change through design communication and structure of their platform, along with a complete rebrand of the product portfolios. Campaign key objective Increase and own the market share in the lower LSM. Allow FNB to be the bank that is top of mind when looking for a transactional account. Johannesburg. 2016
Designed by Labinovation