APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
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Identity Development & Digital Design Aphane Consulting
New identity old identity
Designed by Labinovation
APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
Identity Development & Digital Design Aphane Consulting
old identity
Designed by Labinovation
APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
old identity
Identity Development & Digital Design Aphane Consulting
APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
Identity Development & Digital Design Aphane Consulting
old identity
APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
Identity Development & Digital Design Aphane Consulting
old identity
APHANE CONSULTING Aphane Consulting (AC) is a renowned brand for its engineering capabilities. In terms of branding, there’s been various issues with past design agency’s, and as a result they have endured some visual and verbal brand inconsistency. Background We were asked to review and redesign the brand identity. This included identifying; the campaign objectives: – Identity Development – Brand Positioning – Brand Narrative The task involved looking what challenges previous identities presented such as; colour, lack of character distinction, typographic and design elements. We began by analysing the lettermark icon and wordmark design, taking into consideration any inconsistency on board. Challenge The task involved looking at what challenges previous identities presented such as; colour, lack of character distinction, and typographic and design elements. Solution We began by analysing the icon and wordmark design, taking into account any inconsistencies. The logo icon was refined further, to communicate its personality across each touchpoint. The logo icon was refined further, in order for Aphane Consulting to communicate its personality across each touchpoint. Johannesburg 2019
Identity Development & Digital Design Aphane Consulting
old identity
Designed by Labinovation