Excelsior Lusso — Brand

Excelsior Lusso produce clothing and accessories for women and men. Our products are African inspired, yet versatile in nature. The fabrics and materials used to make them are of the highest quality and organic. The craftsmanship is of high quality, which makes our products sought after for both formal and casual wear. Our clothing and garments vary from made-to-measure (custom made) garments, tailor crafted clothes, and ready-to-wear clothing (ready to wear).

Excelsior Lusso — Brand Assets

Visual assets are inspired by the grid of the Excelsior Lusso brand identity. The grid of the identity can be used to create a variety of dynamic visuals that evoke a sense of energy, movement, and luxury. The color palette and shapes of the grid are used to create a range of visuals that communicate the brand's unique personality.

 

Excelsior Lusso — Brand Assets

Visual assets are inspired by the grid of the Excelsior Lusso brand identity. The grid of the identity can be used to create a variety of dynamic visuals that evoke a sense of energy, movement, and luxury. The color palette and shapes of the grid are used to create a range of visuals that communicate the brand's unique personality.

Excelsior Lusso — Grid

Based on our logo. The visual language of the brand is inspired by these lines. Our goal was to design them so they could be used in a variety of ways. The lines can also be used to create patterns and backgrounds, providing a unified look for the brand.  The lines can also be modified to create a range of dynamic visuals. The visual language of the brand incorporates angular shapes and curved lines, as well as a bold, vibrant color palette. These lines create a sense of movement and energy, and can be used to create interesting and dynamic visuals.

Excelsior Lusso — Visual language

Based on our logo. The visual language of the brand is inspired by these lines. Our goal was to design them so they could be used in a variety of ways. The lines can also be used to create patterns and backgrounds, providing a unified look for the brand.  The lines can also be modified to create a range of dynamic visuals. The visual language of the brand incorporates angular shapes and curved lines, as well as a bold, vibrant color palette. These lines create a sense of movement and energy, and can be used to create interesting and dynamic visuals.

Excelsior Lusso — Visual language

The dots or circles create a visual rhythm and create a sense of movement, while the lines and curves create a sense of flow and luxury. The grid of the identity can be used in a variety of ways to capture the spirit of the brand.

Excelsior Lusso — Brand colours

Colours are used to create a strong visual impression and evoke emotions. The typography is also designed to evoke a sense of elegance and sophistication. Finally, the identity is designed to be flexible and dynamic, adapting to changes in the company's identity.

Excelsior Lusso — Garment architecture

Garment architecture is also an important part of the brand identity, with the design taking into account the cut, the fabric, and the colour to create a unified look. Finally, the brand identity must also be applied to the company's marketing materials, such as brochures, websites, and business cards.

Excelsior Lusso — Garment architecture

Garment architecture is also an important part of the brand identity, with the design taking into account the cut, the fabric, and the colour to create a unified look. Finally, the brand identity must also be applied to the company's marketing materials, such as brochures, websites, and business cards

Excelsior Lusso — Garment architecture

Garment architecture is also an important part of the brand identity, with the design taking into account the cut, the fabric, and the colour to create a unified look. Finally, the brand identity must also be applied to the company's marketing materials, such as brochures, websites, and business cards

 

 

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About This Project Scope: Logo Design, Art Direction, Brand Assets, Website Design, Experiences & Photography Logo construction People come in all shapes and sizes but whoever they are, whatever they like, we are here to celebrate their uniqueness. Excelsior Lusso. Dress to do Life. The idea that human bodies come in a variety of shapes and sizes, such as square, triangle, circle, oval, and rectangle, is inspiration. It is the culmination of all these shapes. Behind our holding shape is a square flipped 45 and 60 degrees to form a diamond. To frame the body shape, we cropped this square. For this reason, we coined the phrase diamond soul. Together, the diamond shape and our lettermark forms part of our brand identity. Next Project ﷯ Related Projects
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About This Project Scope: Logo Design, Art Direction, Brand Assets, Website Design, Experiences & Photography Logo construction People come in all shapes and sizes but whoever they are, whatever they like, we are here to celebrate their uniqueness. Excelsior Lusso. Dress to do Life. The idea that human bodies come in a variety of shapes and sizes, such as square, triangle, circle, oval, and rectangle, is inspiration. It is the culmination of all these shapes. Behind our holding shape is a square flipped 45 and 60 degrees to form a diamond. To frame the body shape, we cropped this square. For this reason, we coined the phrase diamond soul. Together, the diamond shape and our lettermark forms part of our brand identity. Next Project ﷯ Related Projects
Soul Vintage Identity design and development
Lemon Farm Identity design and campaign
Aphane Consulting Identity design — campaign
Back to Top
About This Project Scope: Logo Design, Art Direction, Brand Assets, Website Design, Experiences & Photography Logo construction People come in all shapes and sizes but whoever they are, whatever they like, we are here to celebrate their uniqueness. Excelsior Lusso. Dress to do Life. The idea that human bodies come in a variety of shapes and sizes, such as square, triangle, circle, oval, and rectangle, is inspiration. It is the culmination of all these shapes. Behind our holding shape is a square flipped 45 and 60 degrees to form a diamond. To frame the body shape, we cropped this square. For this reason, we coined the phrase diamond soul. Together, the diamond shape and our lettermark forms part of our brand identity. Next Project ﷯ Related Projects
Soul Vintage Identity design and development
Lemon Farm Identity design and campaign
Aphane Consulting Identity design — campaign
Back to Top