The brief was to give the brand a refresh, making it fit for purpose in terms of promotional activation, personality profile, packaging and branding.

We were challenged to convey the purpose and personality of PrettyLee in a fresh, contemporary style, that effectively reflects the brand tone and values, and to create a new set of brand applications and guidelines for use across digital, packaging, print and e-commerce.

The branding was intended to draw in next generation PrettyLee customers who are smart, fashion conscious on trends and inquisitive, while still having an affinity with the loyal, heartland PrettyLee audience.

Pretty Lee Lashes

Visual System

Print Collateral

Illustrations

Promo Items

Packaging